NYBFW: Hayley Paige, Twice Upon A Time.

meghankennedy
Nov 6
2 min read

Designer Hayley Paige's anticipated return to New York Bridal Fashion Week ft. her Twice Upon A Time Collection at One Fine Day Bridal Market in New York City, Fall 2025.

Floral bouquet and fashion sketches on a round table with bridal dresses in the background. A note and magazine feature model.

Crisp fall air whipping through my hair and a pumpkin-spiced latte in my hand - Fall New York Bridal Fashion Week was a gorgeous display of the industry's finest designers and upcoming bridal trends.

We had the pleasure of a personal invite to sit front row at Hayley Paige's show, Twice Upon a Time at One Fine Day Bridal Market in NYC. We were elated to be back at One Fine Day this season, and meeting Hayley Paige and her team was the true cherry on top!

This market was extra special, as it marked Hayley's return to Bridal Couture after winning a lengthy legal battle, which allowed her the rights to produce and design under her name. Read more here.

"Twice Upon a Time is designed as wearable art, inviting you to discover what feels unexpected yet wholly yours: unapologetic yet precise, intuitive yet intentional. These gowns offer more than design — they are poetry with a backbone. They move with you, honor who you’ve been, who you are now, and make space for who you’re becoming."

Hayley designs for the bride who "refuses to disappear into her dress, who's worn every version of herself to get here and chooses to honor exactly who she is."

Bride in a floral lace gown and veil, stands gracefully in a softly lit room with white drapes and gold accents, exuding elegance.

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The collection features Hayley's signature romantic and whimsical vibe with playful pops of color, details, tulle, and of course... sparkle!

Fun-filled favorites include The Rachel and After the Storm, which both floated down the runway like a cloud! Silver Springs shimmered down the aisle with a glow-in-the-dark feature to wow guests on the dance floor or at your after-party in the mini version.

More traditional looks we loved: Only Always, featuring the gorgeous bow, and La Vie En Fleurs, which reminded us of a vintage Barbie wedding dress.